Your writing is one of the ways people rate you and most times judge everything else that bears your name.
If you give them a wow first impression, it remains with them and thereafter they approach everything else from you with that standard in mind.
But if you ruin that first moment, you could lose a potential client forever.
That’s exactly what happens when your content sucks. Well, the good news is, you can do improve the quality of your content and reap all the benefits that come with it.
Here’s are 5 ‘suck’ elements and how you can quickly fix them:
1. Lame Headlines
If anything goes wrong with the head, the whole body suffers it.
It’s not different from articles or posts. If the headline is lame, no one bothers to check what’s inside.
In the mind of readers, the title reflects the content.
Have you heard of the old phrase, “Don’t judge a book by its cover?” It’s true. But only holds in very rare settings:
- For writers with an already established track record of producing epic contents.
- As well as for sites with such a similar reputation — that publish nothing below epic
If you have none of those going for you, I indulge you to study how to write great headlines and keep practicing until they become so inviting and powerful readers can’t snob.
Start practicing how to write great headlines. For every one headline that you write, write 5 to 10 versions of it. Pick the best 5 and send them to a friend. Write a note that says:
"If you see an article with these five titles in your newsfeed; which would you click first? And which one would you click next?"
Pick any of the two and use it for your Medium story or blog post.
The truth is, great headline connects with readers’ interest and so cause them to click. Learn to write that way and watch your sites getting more traffic than you ever thought you’re capable of.
Get that? Good.
2. Scalar content
A copy written to everybody is written to none.
In fishing, if you cast your net so wide, chances are you’ll trap a lot of fish. But not so in copywriting.
Here, if you cast your net too broad, you don’t catch anyone. Nobody cares about it and so the article falls flat on its face. All the effort and time falls in.
The result? You’ve learned a lesson so simple but in a hard way: it’s a bad idea trying to kill 3 birds with a stone. Be specific. That’s how to get the attention of your target audience.
There’s one sure way to getting specific with your content:
Know your target audience.
Find out who are they? Which countries do they reside in? Their primary occupation? Age bracket? …
Then try writing on topics that are relevant to them. Address their needs by proffering solutions or answers.
Another way is to have a unique perspective on issues. If you offer what everyone is offering without even a slight difference, you won’t stand out. To stand out, you’ve got to give a common issue an uncommon perspective.
Bottom line: a content that addresses a particular issue of interest, gets and holds attention.
3. Poor formatting
There’s no ‘secret’ to success. Find out what works. Study it and try your hands on it. Result: you’ll be successful. ( Provided you do it for a sustained period.)
Do you want your articles to stand out?
Newsflash: locate the best writers in your niche and study their works. You’ll find out what makes their content stand out.
Good formatting is a mark of quality. That’s one way you can separate a top writer from an amateur.
A niche top writer has known by experience that,
- Images have visual appeal and give readers a mental break
- Short paragraphs enhance reading and facilitate ls retention
- Subheads make content scannable and easy to follow as an idea develops through the text
- A conclusion offers readers a concise idea of the topic and the takeaway.
These and other formatting elements separate the pro from the amateur writers.
Here’s my advice: start studying great posts in your niche. Copy the best ones out if you can ( if short). And then analyze them. Model your articles after them and watch the window of traffic open on your articles.
4. Careless Editing
Any article that bears your name deserves good editing. Because that’s what forms how your readers perceive you.
If you give attention to make your articles neat, that’s exactly their perception of you. Nobody, if any, only a few, actually knows you in person. So your articles form the image they have of you.
Those who don’t tidy their articles run the risk of incurring a bad image in the mind of readers.
Gradually your stats start dwindling until it becomes discouraging to look at. Customers start unsubscribing from your email list one after the other.
And you wonder what’s happening.
Your article is like your room. If you keep it neat, that’s their judgment about you. And people will like to come around. But If it’s lousy, they start getting irritated and withdrawing one by one.
You are own personal brand. So give it your best shot. Edit your work such that grammatical errors are reduced to a minimum.
Writing apps like Grammarly offers good help in weeding grammatical errors from your article.
Start using it.
5. Poor reading culture
Reading is the bedrock of writing. A sound article is a product of a rich knowledge resource.
Nothing supports what you write like what you get from what you read. If you aren’t a committed reader you’ll hardly make it to success as a writer.
To give, you have to know and to know you’ve to read and feed on rich resources. Both in and outside your niche.
One of the best ways to succeed in writing is through example. Check what others have done and model after them.
But if you don’t read, you can’t know by instinct how the best do it. And so you running around the cycle of mediocrity and self-deceit.
Success in writing is not by reinventing the wheel. If you know what works – tested and trusted formulas – and you model it, you’ll have a similar result.
Facelift: read something amazing. Really analyze it. Model it and use it as a recipe. Gather as many recipes as you can and supply the ingredients.
Gradually you’ll see yourself high in the top writer scale in a chosen niche.