80% of readers never make it past the headline.
And some report has it that, on average, eight out of 10 people will read the headline copy, but only two out of 10 will read the rest.
That sounds like title determines click!
You guessed right.
Indeed, the headline copy of an article determines how many people click to know what’s in the other part of the copy.
The aim of this article is to help you write titles that raise the view/read ratio. So you get four to five reads for every 10 views.