Last week I was going through journal and in the process,I stumbled into David Ogilvy’s 10 tips for Writing.
That article caught my attention. It was the kind of articles that you and I would love to read.
But why do some articles make better read than others, why does Tom Kuegler’s articles receive so much visits and reads and comment?
Here is the answer:
It contains the ingredients that make it easy to read, short , interesting and valuable to the readers.
I call it the SSSV formula.
Writing or blogging generally is like preparing a meal, and if what you prepare has the right ingredients in the right proportion, then you will come up with something delicious for consumption.
Here are the ingredients:
People only hear what they understand.
Your content should be simple enough for your readers to go through . Simple enough to allow them make a decision on something without being lost in the details and the jargons .
Here’s the best advice I’ve got on that :
Write the way you talk. Naturally.
~ David Ogilvy
Make it brief, say what you have to say and no more.
Use short words, short sentences and short paragraph.
~ David Ogilvy
Make it interesting to read. A story or an anecdote will do that for you.
The first duty of a writer is to entertain.
Stories drive action through stimulation and inspiration
~ Made to Stick
Its not enough for the content to have a good aroma, it must give something to the reader.
The first duty of a writer is to entertain. But they feel cheated if , in the course of entertaining, you haven’t taught them something.
That’s what makes the writing and blogs that people wants to read.
Wishing you a great day today.
To Your Success,